Turning Web Visitors Into Buyers, Designing Drupal for Conversion Rate Optimization (CRO)

Volacci — Fri, 25 Jun 2010 16:20:15 +0000

Type: Not planned session

Get the design specifics on taking your site to a higher level of sales effectiveness in 2010 with an inspirational, interactive talk from Ben Finklea, author of Drupal 6 Search Engine Optimization.

45 minutes (+15 minutes Q&A)

Get the design specifics on taking your site to a higher level of sales effectiveness in 2010, with an inspirational, interactive talk with Ben Finklea. Ben is CEO of Volacci and author of Drupal 6 Search Engine Optimization. He describes how to get 40-50% improvements in conversion from conversion-rate-focused design adjustments to a exisitng, well-executed SEO initiatives. Ben offers results from Volacci clients, such as an online retailer in health and wellness. Conversion Rate Optimization (CRO) efforts yield big results with relatively minor changes.

About Drupal SEO (search engine optimization for Google & Co)

segments — Thu, 13 May 2010 22:27:46 +0000

Type: Not planned session

Learn about basic & advanced SEO tactics, best practices and profitable strategies.

When optimizing a website, you should consider how search engines work and what exactly is your potential target group looking for. Generally, optimizing a website aims at increasing the website's relevance to specific keywords and removing barriers to the indexing activities of search engines.

This presentation is highly recommendable for e-commerce, corporate and rich content websites.

45 minutes (+15 minutes Q&A)

Ivo Radulovski

Search engine optimization (SEO) helps improving the volume and quality of traffic to your web site from search engines via "organic" search results.

DrupalCon Copenhagen August 23-27 2010 - Online Marketing

Turning Web Visitors Into Buyers, Designing Drupal for Conversion Rate Optimization (CRO)

About Drupal SEO (search engine optimization for Google & Co)