http://cph2010.drupal.org/taxonomy/term/8823/0 en http://cph2010.drupal.org/sessions/turning-web-visitors-buyers-designing-drupal-conversion-rate-optimization-cro <div class="field-session-type"> <span>Type:&nbsp;</span> Not planned session </div> <div class="field-text-teaser"> <p>Get the design specifics on taking your site to a higher level of sales effectiveness in 2010 with an inspirational, interactive talk from Ben Finklea, author of Drupal 6 Search Engine Optimization.</p> </div> <div class="field-session-duration"> 45 minutes (+15 minutes Q&amp;A) </div> <p>Get the design specifics on taking your site to a higher level of sales effectiveness in 2010, with an inspirational, interactive talk with Ben Finklea. Ben is CEO of Volacci and author of Drupal 6 Search Engine Optimization. He describes how to get 40-50% improvements in conversion from conversion-rate-focused design adjustments to a exisitng, well-executed SEO initiatives. Ben offers results from Volacci clients, such as an online retailer in health and wellness. Conversion Rate Optimization (CRO) efforts yield big results with relatively minor changes.</p> <p><a href="http://cph2010.drupal.org/sessions/turning-web-visitors-buyers-designing-drupal-conversion-rate-optimization-cro" target="_blank">read more</a></p> http://cph2010.drupal.org/sessions/turning-web-visitors-buyers-designing-drupal-conversion-rate-optimization-cro#comments Decision Maker Project Manager Designer Themer Theming, Design & Usability Beginner Intermediate Expert conversions design Online Marketing Fri, 25 Jun 2010 16:20:15 +0000 Volacci 11543 at http://cph2010.drupal.org