Turning Web Visitors Into Buyers, Designing Drupal for Conversion Rate Optimization (CRO)
Turning Web Visitors Into Buyers, Designing Drupal for Conversion Rate Optimization (CRO)
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| |Get the design specifics on taking your site to a higher level of sales effectiveness in 2010, with an inspirational, interactive talk with Ben Finklea. Ben is CEO of Volacci and author of Drupal 6 Search Engine Optimization. He describes how to get 40-50% improvements in conversion from conversion-rate-focused design adjustments to a exisitng, well-executed SEO initiatives. Ben offers results from Volacci clients, such as an online retailer in health and wellness. Conversion Rate Optimization (CRO) efforts yield big results with relatively minor changes.
Ben will present the 7 things that you must do to increase the conversion rate of every Drupal website you build. Ben will cover:
-Engaging Web visitors
-Calls to Action that Really Work
-Setting Up A/B and Multivariate testing using Google Website Optimizer
-The multiplier effect from improvements across SEO, PPC, and conversion rates
-5 seconds of work you can do right now that will have an enormous impact on conversion
-Preflight checklist for launching a new website or campaign
...and more.
This continues to be one of the top-rated talks at Drupal camps and cons all over. It is a significantly upgraded and overhauled version of the talk given at Drupalcon SF.