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SEO

HEO - Human Engine Optimization: Conversion > Traffic

John Nollin 30 June 2010
Type:  Not planned session

There's no purpose to site traffic if you cannot convert it into your end goal. Whether it be a purchase, phone call, or an ad click, HEO, also known as CRO, is the art of structuring, designing, and optimizing your site to convert your users. Take your SEO to the next level by adding HEO.

There's no purpose to site traffic if you cannot convert it into your end goal. Whether it be a purchase, phone call, or an ad click, HEO, also known as CRO, is the art of structuring, designing, and optimizing your site to convert your users. Take your SEO to the next level by adding HEO.

This session will cover the other side of the SEO coin, HEO and Conversions.
How to optimize your site for people, not robots.
Why we should spend more time focusing on conversion than traffic.

1) Defining HEO
2) SEO vs HEO
3) Where does HEO Go?
-HEO during Structure/design

About Drupal SEO (search engine optimization for Google & Co)

Ivo Radulovski 14 May 2010
Type:  Not planned session

Learn about basic & advanced SEO tactics, best practices and profitable strategies.

When optimizing a website, you should consider how search engines work and what exactly is your potential target group looking for. Generally, optimizing a website aims at increasing the website's relevance to specific keywords and removing barriers to the indexing activities of search engines.

This presentation is highly recommendable for e-commerce, corporate and rich content websites.

Search engine optimization (SEO) helps improving the volume and quality of traffic to your web site from search engines via "organic" search results.

When optimizing a website, you should consider how search engines work and what exactly is your potential target group looking for. Generally, optimizing a website aims at increasing the website's relevance to specific keywords and removing barriers to the indexing activities of search engines.