Decision Maker

In this session we will explore what goes into creating end-user documentation that will increase ROI and lower total cost of ownership. In this session we will:

• Look at what goes into high quality end-user training
• Effective strategies for training
• Writing manuals that work
• Integrating training into projects
• Making money with training

We will bring examples of our manuals and will share what we do that works for us and our clients.

There's no purpose to site traffic if you cannot convert it into your end goal. Whether it be a purchase, phone call, or an ad click, HEO, also known as CRO, is the art of structuring, designing, and optimizing your site to convert your users. Take your SEO to the next level by adding HEO.

This session will cover the other side of the SEO coin, HEO and Conversions.
How to optimize your site for people, not robots.
Why we should spend more time focusing on conversion than traffic.

1) Defining HEO
2) SEO vs HEO
3) Where does HEO Go?
-HEO during Structure/design

Have you ever been frustrated by the way you and your team work with Drupal, finding yourself replicating change after change or following complex and error-prone protocols to get your latest development to that production site? Do you want to be able to reuse your settings and configuration across different projects, thus speeding up your development process? Are you looking for ways to work more efficiently with your team on a Drupal project, but haven't figured entirely how?

Jacob Singh (Drupal core developer, Acquia DrupalGardens engineer and Media module maintainer) will be showing off some of the new media file management functionalities in Drupal 7 core and contrib.

This session is geared toward site builders and developers, but most of it will be non-technical and appropriate for business leaders trying to grasp the possibilities. We'll be looking at:

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The Apache Solr Search Integration can give you great results right away, but have you taken the time to look in depth at its configuration options? Do you understand how changing those setting can provide a better search experience for your users and focus attention on the content you think is most important?

This session will explain the basic concepts behind the different configuration sections in the admin interface and then show the effect of different configuration options on what goes into the search index, and how search results are found and ordered.