Themer

There is an enormous choice when it comes to theming your data. The theming layer makes it possible to create suggestions and create an insane amount of template files, you can override existing theming functions, CCK has the display fields screen and with views you can either choose fields, nodes and other display methods. In big projects, this can lead to an unmanageable amount of places where theming can happen.

Get the design specifics on taking your site to a higher level of sales effectiveness in 2010, with an inspirational, interactive talk with Ben Finklea. Ben is CEO of Volacci and author of Drupal 6 Search Engine Optimization. He describes how to get 40-50% improvements in conversion from conversion-rate-focused design adjustments to a exisitng, well-executed SEO initiatives. Ben offers results from Volacci clients, such as an online retailer in health and wellness. Conversion Rate Optimization (CRO) efforts yield big results with relatively minor changes.

Running a Drupal consulting firm requires much more than Drupal development or design skills. You need excellent customer service, sales, project management, operations, accounting, recruiting, human resources — the list is huge! So how do successful Drupal firms make it all work?

We'll look past Drupal for an hour and focus on what it takes to run a successful consulting firm. We've assembled a top-notch panel of Drupal firm owners and managers to discuss what works for them and why. Addison Berry of Lullabot will moderate the discussion, and the floor will be open for questions.